A good story has a powerful effect on people. The Story of Pinotage is one of those.
It is a good story to tell because it follows the story of a man with a dream who dies before he sees the dream realise its full potential; while the dream itself was kept alive (just barely at one stage) by his friends and followers.
His followers then managed to make his dream a reality through the passing of certain events during a sustained period of time. As a lot of great stories do, this story is one of them with a good moral to it!